The Change Opinion Awards, run by PR firm Westbourne Communications, looks at the best campaigns from across the globe. This year’s edition was hosted by Adam Boulton, Sky News Political Editor.
The Sun’s CoppaFeel! Campaign won ‘best campaign of the year’ at the second annual Change Opinion Awards. The campaign, which encourages women to check for breast cancer, beat off competition from the United Nations, Greenpeace and Unicef.
The campaign also won the innovation category and beat the winner in the political category, Labour’s energy price freeze, the winner in the engagement category, Long Live Southbank, and the winner in the media category, Hugh Fearnley Whittingstall’s Fish Fight, to take best category of the year.
Last year’s overall winner was Doreen Lawrence with her 1818 Campaign to support young disadvantaged Londoners.
Westbourne's team created the “Westbourne 100”, which formed the basis of the shortlist which then went before a panel of independent judges on April 22.
David Dinsmore, Editor of The Sun, said: "I am delighted that CoppaFeel!'s campaign has been recognised by the award judges and very proud that The Sun backed such an important cause. From donations to countries devastated by natural disasters to our support for Help for Heroes, The Sun has a great history of supporting charitable causes, and the Check 'em Tuesday campaign is now a key part of that history."
Kris Hallenga at CoppaFeel!, said: “We are delighted that this campaign has delivered our message to a mass audience and without a doubt changed lives – it was controversial and as a result stood out from the crowd whilst re-igniting conversations around a topic that affects so many each year. CoppaFeel! is at its heart an awareness raising charity and we are immensely proud of the positive impact the campaign has had on The Sun's readers".
Kris Hallenga co-founded Coppafeel! after being diagnosed with breast cancer when she was 23-years-old. The charity aims to stamp out late detection of breast cancer.
Speaking at a star-studded awards ceremony, Westbourne founder and director James Bethell said: “In a year of great campaigns this stood head and shoulders above the rest. By adding humour to a serious subject it delivered a precision strike on its target audience. Everyone knew about this campaign and everyone was talking about it. The Sun hit this one for six.”