The Association of British Pharmaceutical Industry (ABPI) has announced that they have appointed Weber Shandwick to provide their public affairs and communications support.
Weber Shandwick are expected to begin work on 1 January 2014 after contract negotiations are fully completed. The contract will cover public affairs monitoring as well as policy, public affairs and communications support to the ABPI’s in-house team.
ABPI Communications Director Catherine Meaden said: “The standard of proposals we received for this contract were extremely high, but Weber Shandwick stood out by presenting a compelling campaigning approach as well as having a good understanding of the ABPI’s priorities.
We are very much looking forward to working with them on proactive engagement with our stakeholders on significant issues and to showcase the valuable contribution industry makes.”
Weber Shandwick’s Head of Healthcare Public Affairs Tamora Langley, who it has been announced will manage the account, added: “The ABPI has a fantastic story to tell in 2014, and we are very excited to be working with them. The pharmaceutical industry is key to our country’s economic recovery, and growth remains the single most pressing issue ahead of the General Election. This pre-election period provides a unique opportunity for the ABPI to set the industry agenda and we look forward to helping support the objectives of the Association and its members. ”