Spain’s RetiEspaña joins Rud Pedersen Group, strengthening the group’s European public affairs and strategic communications offering

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Rud Pedersen Group announced today that it will acquire a 30% stake in RetiEspaña, located in Madrid. RetiEspaña is a leading government relations and public affairs consultancy in Spain that supports clients to navigate complex political, regulatory and communications challenges. RetiEspaña will become a full member of the Group and be the Group’s representation in Spain. Alfonso López, Founder and CEO will continue leading RetiEspaña.

“With this partnership, we solidify our footprint in Europe, to meet the needs of our clients and be able to include Spain in our Europe-wide projects and offerings” said Morten Rud Pedersen, CEO, President, and Founder of Rud Pedersen Group. “I have known Alfonso for a number of years and have been impressed by RetiEspaña’s reputation in Spain and the culture of the company which will complement our growth throughout Europe. We are excited to work closely with our new Spanish colleagues in the months and years to come and integrate RetiEspaña’s knowledge, insights, and experience into the wider Group’s proposition.”

Alfonso Lopez, CEO of RetiEspaña said “We are delighted to become part of Rud Pedersen Group, an organisation renowned for its excellence in institutional relations and strategic communications. This partnership will allow us to expand our influence and enhance our service offerings for our clients. We remain committed to our mission of providing high-level consultancy and look forward to a future of shared growth and success.”

RetiEspaña’s specialty straddles a complex mix of corporate diplomacy, stakeholder analysis, market intelligence, media relations and positioning, as well as strategic communications and government relations advisory. The company’s team of 20 professionals brings on board deep expertise in political and communications backgrounds and works across a broad spectrum of clients ranging from finance, tech, agriculture, defence and healthcare.