Campaigning has the power to change minds, influence policy, and even save lives.
From mental health and healthcare to social issues and politics, these campaigns showcase the power of storytelling and strategic engagement. Through digital innovation, data-driven targeting, and grassroots activism, they have captured attention, sparked conversation, and driven real change.
This year’s Pagefield Awards nominees for ‘Digital Campaign of the Year’ have all made a significant impact.
Here are this year’s nominees:
CALM (Campaign Against Living Miserably): Missed Birthdays
This moving campaign highlighted the tragic reality of young lives lost to suicide. Featuring interviews with family and friends of those who passed, the campaign shared powerful personal stories across social media, particularly on Instagram and LinkedIn.
NHS Blood Donation: #Date2Donate
This social media campaign used personal stories to showcase lives saved through blood donation. Targeting younger donors and those from BAME backgrounds, it successfully raised awareness and encouraged participation.
Women’s Aid: He’s Coming Home
Launched during the 2024 Euros, this campaign exposed the link between football tournaments and increased domestic abuse. Using subverted football chants printed on scarves, it reached audiences through social media, outdoor advertising, and key digital platforms.
Labour Party: Digital Election Campaign
Focused on micro-targeting, Labour’s digital strategy leveraged TikTok and Instagram to engage young voters. Data-driven and highly personalised, it played a key role in their 2024 general election outreach.
Reform UK: Digital Election Campaign
With bold, issue-focused messaging on Facebook and X, Reform UK engaged disillusioned voters. Their data-driven approach focused in on key constituencies, tailoring content to address local concerns during the 2024 election and delivering an increased vote share and five MPs for the first time.
Dignity in Dying: Assisted Dying Campaign
Advocating for a legal right to assisted dying for terminally ill adults, this campaign combined emotive storytelling, high-profile case studies, and grassroots activism. Through social media and PR, it sparked a national conversation on the issue.
The winner will be announced at the Pagefield Awards on 18th March.
