New communications consultancy challenges the industry to think differently

The world is constantly changing. As an industry we frequently adapt what we offer, to reflect emerging media landscapes, digital trends and now AI, but when is the last time we changed how we offer it?

A new consultancy is hoping to tackle that fundamental question head on.

Former Government Director of Communications Suzanne Edmond believes that the industry needs to think differently about how it supports leaders’ individual needs, as well as their communications requirements.

She’s particularly interested in reaching an often-underserved part of the market: those communications leaders who are less able to justify or afford large retainers but still face the same day-to-day challenges as their counterparts who can. She explains,

“Moxy Communications is the consultancy that I always wanted but struggled to find. One that provides expert advice and practical support at an affordable price, but most importantly prioritises the personal relationship above all else.

“I know all too well from my own experience, the competing personal and professional pressures that you face as a Director of Communications. So Moxy services combine a coaching mindset with strategic communications advice – to support the individual as well as the organisation.”

This newly founded agency is forging a different path and innovating to meet clients’ individual’s needs, in three core areas:

Bringing a coaching mindset to recognise the challenges faced by the individual, as well as the organisation, and helping them achieve their professional and personal ambitions.

Changing the model to reach a previously underserved section of the market by looking for creative ways to make the most out of limited budgets, including a new monthly membership scheme.

Making the decision to stay small, and work remotely, to enable it to provide truly tailored and personal services that don’t rely on large retainers that remain unsurmountable to many smaller organisations.

Edmond spent twenty years working in international, corporate, government, and charity communications, advising senior leaders and ministers on controversial and high-profile issues while leading teams through times of national crisis, including Brexit and Covid. She is currently studying to be an ICF-accredited business coach while running Moxy Communications.

She added:

“As a Director of Communications, it can often feel like you’re carrying the weight of the world on your shoulders alone. Your boss, often the boss, looks down to you for advice. Your team look up to you for direction. Your organisation looks across to you for a solution.

“We need to find better ways to provide all communications leaders with the advice and support they need, so no one feels left to struggle alone or, worse still, pushes themselves to burnout. Something we’re still seeing far too much of.”