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Clarity, the global digital marketing and communication agency which specialises in health, has announced that Konrad Dobschuetz, former National Director of the NHS Innovation Accelerator, has joined Clarity’s external health advisory board. The appointment marks Clarity’s steadfast commitment to helping health companies drive innovation across the NHS and overcome obstacles that currently limit adoption.

Dobschuetz joins Clarity's industry leading health advisory board which includes other prominent NHS figures such as Dame Barbara Hakin, Professor Heather Tierney-Moore OBE and Dr Anne Rainsberry CBE. This unique external advisory offering forms part of Clarity’s holistic approach to help health companies engage with stakeholders across the media, NHS and government institutions to grow their reputation.

Dobschuetz is a recognised global HealthTech leader who brings with him 10 years of experience across the NHS and large life sciences companies such as Novartis and Pfizer and in e-commerce before that. He is focussed on the commercial adoption of impactful innovations contributing to positive patient outcomes. In his work with key NHS and industry leaders, he zooms in on emerging tech such as AI in diagnostics, pathway management and risk prediction. As a Clarity senior health advisor he will bring this expertise to advise clients in Clarity’s growing portfolio.

Konrad Dobschuetz comments: “I have spent a number of years working with the NHS and helping innovations and new products get to the patients who need them the most. I am excited to be working with the talented team at Clarity and their clients, to continue to find solutions to the current issues facing our NHS”

Nick Lansman, President of Corporate Affairs and at Clarity comments: “This is a challenging time for the NHS but with more access to innovation which promises to supercharge patient outcomes through prevention, early diagnosis and treatment, Konrad is joining us at an exciting time. The election ahead and a likely political reset for the NHS means that understanding and shaping health policy and partnering with key stakeholders has never been so important.”

Alongside Clarity’s senior health advisory board, the agency provides the secretariat for the The Health Tech Alliance, a coalition of health technology companies and representatives from the NHS working to raise the profile of health technologies, medical devices and diagnostics and promote adoption of innovative health technologies by the NHS.