Many well-known industry faces congregated at the Ellwood Atfield Gallery for the launch of the third edition of Lionel Zetter’s Lobbying: The Art of Political Persuasion.
The evening, generously hosted by the industry leading recruitment firm Ellwood Atfield, was also an opportunity to celebrate Zetter’s 60th birthday with friends and colleagues spanning his thirty years in the public affairs industry. Steven Atack delivered a This Is Your Life themed presentation with contributions from Malcolm Tyndall, Francis Ingham and Simon Elliott amongst others. Much to the amusement of the audience (and the shock of Zetter), a series of photos accompanied Atack’s recollection of his life and were joined by video tributes from various old colleagues who couldn't make it as well as from within the Palace of Westminster.
The climax of the presentation saw Atack present Zetter with a letter from the Prime Minister, wishing him a Happy Birthday and thanking him for his services to the Conservative party over the years.
The third edition of Lobbying: The Art of Political Persuasion (published by Harriman House) explores lobbying across the globe with chapters on the USA, Japan, Asia, the Gulf and the Middle East, Brussels and most extensively Westminster and the devolved Parliaments and Assemblies. The latest edition of “the acknowledged industry bible” covers:
- the historical background to lobbying, and the ethical and regulatory frameworks;
- advice on how to break into lobbying;
- the mechanics of lobbying, and the techniques employed by lobbyists around the world;
- the various types of lobbying and public affairs campaigns;
- how to use the media and third-party advocates in support of a campaign;
- a step-by-step guide to planning and implementing a lobbying campaign.
With input from senior lobbyists all over the world, as well as the author’s extensive experience, “this latest edition of Zetter’s established classic on lobbying is essential reading for everyone involved in the profession” according to Sir Peter Luff MP.
Credit for Lobbying: The Art of Political Persuasion
"The best book on the art of lobbying yet written."
"If you buy one book about lobbying make it this one." - John Lehal, Managing Director - Insight Public Affairs |
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For more details, and to purchase the latest edition, please visit the Harriman House website.
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