The Public Affairs Awards are dedicated to celebrating the best work that the Public Affairs industry has to show. As Media Partner, PubAffairs will be highlighting the entries of finalists in the Consultancy of the Year and In-House Team of the Year categories.
The below entry was R3's submission in the In-House Team of the Year category. R3, the Association of Business Recovery Professionals, were also nominated for their Campaign for Personal insolvency reform in the Trade Body Campaign of the Year category.
New ways of working in R3's public affairs team: our most successful year yetR3 is the trade body for the UK’s insolvency profession. Representing more than 3,000 members, the role of the public affairs, policy and press team (PPP) is to make the complicated, negatively perceived, and supposedly ‘dull’, topic of insolvency relevant and of interest to the public, politicians and journalists. Two out of four members of the team (the two public affairs staff) were new to R3 as of October 2013 and January 2014. This presented a ‘knowledge gap’ challenge, but was also an opportunity for new ways of working. This new team has since delivered high-quality outcomes on issues that matter to R3 members at a time when the profession is under significant scrutiny from government and the subject of negative public perceptions. This team’s diverse background, experience, technical knowledge and creativity has led to the most successful year yet for R3’s public affairs, policy and press work. Our strategy
Key outputs and successesOver the last 12 months, the team has achieved 2,000 policy-related press mentions, worked on more than 20 different issues, secured three policy wins, published more than ten reports, introduced ten new initiatives, launched three new campaigns and met with more than 40 parliamentarians at one-to-one meetings (and found time for regular social outings to some favourite Farringdon pubs!). Successes include:
|
