So goes the latest campaign slogan from VisitWales as they try to shift notions of Welsh tourism away from dingy caravans and damp seaside towns to high-end hotels and high-octane activities.
It also appears to be a question put to many a senior politician over the last week. Wales has been positively inundated by Cabinet and Shadow Cabinet Members as the short campaign hots up. For the second time in a month, there was even a visit from the PM.
In contrast to Scotland, only a few Welsh seats are truly in contention at this election but given how tight the polls are predicted to be, the parties are fighting ferociously for every vote particularly in the highly marginal seats of Cardiff North and Cardiff Central.
And the way to a Welsh voter’s heart is, apparently, through their wallet.
On a visit to Brains Brewery in Cardiff on Tuesday, David Cameron denied claims that the cuts his party planned would damage public services in Wales and urged Welsh voters to “stick with the plan”. In an interview with the BBC, Mr Cameron again reiterated his commitment to providing a “long term fair [funding] solution for Wales.”
William Hague was also campaigning in Cardiff North where he told voters that improved living standards and growth in jobs would be at risk if people voted for a Labour Government. Mr Hague said that there were 52,000 more jobs in Wales than there were five years ago as a result of actions by the Coalition Government.
Rachel Reeves, the Shadow Work and Pensions Secretary visited Barry also on Tuesday where she committed to scrapping the bedroom tax if Labour was elected. The Labour claim that 70,000 more families in Wales could be hit by the penalty on Housing Benefits payments to people deemed to have surplus rooms.
Ed Balls, the Shadow Chancellor, visited a manufacturing plant in Carmarthenshire on Wednesday where he suggested Wales has been “unfairly singled out” during this Parliament and outlined a series of initiatives which Labour would undertake to redress the balance.
Nick Clegg made an appearance at a factory in Cardiff Central last week. This week, the Lib Dems committed to investing £1bn in Welsh infrastructure, if elected.
Plaid’s week started well with a competent performance from leader Leanne Wood on the UK Leaders Debate, affording her positive coverage UK-wide.
However, the party’s hopes of taking Ceredigion back from the Liberal Democrats (they lost the seat in 2005 but have confidently held it in the Welsh Assembly since 1999), were dealt a hammer blow on Wednesday when the Cambrian News published comments made by Plaid candidate Mike Parker in which he obliquely compared some English-born residents of rural Wales to Nazis. Mr Parker stands by his remarks arguing that he wrote the words when he was “a younger, angrier man” and that he in no way suggested it was a majority view.