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Craig Unsworth has joined DeHavilland and Forefront Advisers as Group Chief Product Officer. Drawing on over 20 years’ experience of product-centric transformations, Craig is leading the development of a new type of platform that will revolutionise public affairs. 

Craig Unsworth is a highly experienced Chief Product Officer, specialising in ambitious Moonshot projects. In the newly created group role, Craig will combine DeHavilland’s market-leading political monitoring service with the intelligence-led insight from Forefront Advisers onto one platform.

The new platform will be unlike anything that is currently available to the public affairs market, making use of the latest advances in AI, Machine Learning, and hyper-personalisation. Craig is perfectly placed to lead such a project, having completed similarly complex developments in his work for major brands. His corporate client list includes Google, Mastercard, American Express, AIPC, P&G, and the Financial Times.

A former Chair of ad:tech London, where he was a Member of its Advisory Board, Craig is an Advocate for Tech London Advocates (TLA), a Fellow of the RSA, and served on the Executive Committee of BIMA (British Interactive Media Association) leading the Technology and Inclusion committee groups.

Craig Unsworth said: “I am delighted to join DeHavilland and Forefront Advisers to bring together the best service available in political intelligence with the latest innovations in technology. Our new platform is a true Moonshot project that will prove to be a giant leap for public affairs.”

Andrew Himsley, CEO, said: “We are extremely lucky to have secured Craig’s talents for our rapidly growing group. Few people are as equipped to help us realise our ambitions and in such a short timeframe. He has already made a huge impact, and we look forward to having him join us on this exciting journey.”