European Digital Advocacy Summit 2014
Digital advocacy is assuming an increasingly important role in Brussels. What’s working to engage European policymakers? Can social media platforms help you find other advocates? Which tools work best?
Learn from public affairs executives, who will share case studies, insights and best practices as well as EU officials, who will share their perspectives on social advocacy.
This executive-level conference is the first of its kind in Europe and is designed for interactive engagement between participants and presenters.
Who Should Attend?
- European and global public affairs professionals looking to learn what’s next in the world of EU public affairs and digital advocacy — and how to build better relationships with EU policymakers
- Communications professionals responsible for digital advocacy and new media initiatives
- General counsels seeking a better understanding of the unique issues surrounding digital advocacy in the EU
- Grassroots managers interested in more effective engagement with EU officials
- Lobbyists looking for new ways to voice their concerns to EU officials — and new ways to seek EU officials’ support for their efforts
What Will You Gain?
- Strategic insights and feedback from EU officials, trade associations and NGOs to help hone your strategy and messaging
- Networking opportunities: Several opportunities to connect with peers and exchange ideas
- Tips on what works in digital advocacy in Europe — and what doesn’t
- Digital advocacy samples and resources: An opportunity to see what others are doing and gather new ideas for fine-tuning your own digital advocacy strategy
Agenda
8.30 – 9.00:Coffee and Networking
9.00 – 9.30: Opening Remarks
András Baneth
Managing director, European office
Public Affairs Council
Keynote Address: How Digital Advocacy Is Shaping EU Affairs
Hear about the EU’s digital agenda from a senior European Commission official, and learn how online tools and social media are shaping advocacy in EU institutions — and what you can expect next.
Robert Madelin
Director general, European Commission
DG CONNECT
9.30 – 10.30: EU Officials’ View of Digital Advocacy
This interactive panel features European officials and an MEP advisor, who will give their perspectives on what works — and what doesn’t — when you’re trying to convey your message to decision makers in the EU.
Anne Bundgaard Christensen
Former social media officer
European Ombudsman’s Office
Miruna Cugler
Digital and social media officer, European Commission
DG SANCO
(Health and Consumer Affairs)
(to be confirmed)
European Parliament
10.30 – 10.45: Coffee Break
10.45 – 11.30: Successful Online and Media Engagement
What are some best practices for actively reaching and engaging the European media? What role does transparency play? What’s the best way to balance traditional versus social media outreach? Representatives from EurActiv.com and The Telegraph will share their perspectives.
Bruno Waterfield
Brussels correspondent
The Telegraph
Christophe Leclercq
Founder
EurActiv.com
11.30 – 12.45: Best Practices in EU Digital Advocacy
Executives from leading public affairs teams will share case studies on their successful digital advocacy campaigns, detailing how they structured and managed their efforts, and sharing valuable lessons learned. They will also answer your specific questions.
Liam English
Head of communications
EFPIA
Gergely Polner
Head of EU affairs
British Bankers’ Association
Jon Worth
EU affairs blogger/partner
TechPolitics LLP
12.45 – 13.45: Networking Lunch
13.45 – 15.00: Getting Practical: Building Blocks, Legal Issues and Management
Our panel of experts will discuss where to start with online advocacy, what works for tracking conversations online, decision points for whether to listen or engage and how to find your key influencers. We’ll also cover legal considerations for online efforts.
Alberto Zilio
Director, public affairs (Europe)
AT&T
Chandler Wilson
Head of analytics, campaigns and insights
Intrasoft International
Tom de Cordier
Counsel
Allen & Overy LLP
15.00 – 15.15: Coffee Break
15.15 – 16.15: Measurement: Tools & Influence
How can you best measure social media engagement? Are petitions useful tools for influencing public policy? Can you quantify how much a retweet or a signature is worth? We’ll discuss these and other important means of measuring your impact and showcasing the ROI of a social media effort.
Simon McDermott
Managing director
New Media Cloud
Brie Rogers Lowery
Country director, UK
Change.org
16.15 – 16.30: Closing Remarks
16.30: Adjourn
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