A comprehensive introduction to public affairs strategy and the elements that comprise a successful long-term strategy or short-medium term campaign. This course is suitable for anyone who wants to be more proactive, organised and reflective when it comes to doing public affairs.
You'll finish the day with a strong start to a public affairs plan which can be further developed in your own time.
Small group - maximum six participants for an effective learning experience.
£295 per person (there is no VAT added).
You'll learn:
- What makes good public affairs objectives and how to develop your own;
- How to identify your audience and map stakeholders;
- How to shape your arguments;
- How to craft and hone key messages;
- How to choose the most effective tools, tactics and channels;
- How to monitor and evaluate public affairs campaigns.
Training methods used:
- Presentation, including audio/video;
- Quiz;
- Group discussion;
- Individual, pairs and small group exercises using breakout rooms;
- There will also be the opportunity to book free, one-to-one 15-minute advice slots with the trainer.
Freebies:
After attending the training, you'll receive these free handouts via email:
- A public affairs strategy template you can use for future plans and campaigns (PPT);
- Stakeholder contact programme template (Excel);
- Top 10 public affairs case studies (PDF);
- 10% off your next public affairs course with me - Beginners Public Affairs, Intermediate Public Affairs, Communicating with Influence or Preparing a Witness for Select Committee.
Please note:
- All training is developed and delivered by Carys Davis, owner and director of The Other Place;
- There is no VAT charged;
- All courses are currently running on Zoom, and details will be provided following booking;
- Course runs 10am - 4.30pm with two refreshment breaks and a lunch break;
- Course requires a minimum of two participants. Maximum will be six participants;
- Course Handbook will be provided by email prior to the start of the course.