About the Course
The MSc Corporate Communication and Public Affairs course provides the practical skills and relevant academic knowledge required for a career within the Corporate Communication field.
Corporate Communication is an essential function within contemporary business environments. With 24-hour media cycles, it is important that organisations manage media enquiries professionally. Factors such as reputation and the ability to communicate in an effective and timely way with all stakeholders are recognised as critical success factors for growth and survival.
Mode of Study
1 Year Full-time / 3 Years Part-time or Online Distance Learning
Course Content
This course has been developed in direct response to employers' needs through close consultation with leading practitioners and professional bodies. The course is delivered through a mixture of lectures, coursework, workshops, simulation, guest lectures and a four-week work placement. We work closely with industry specialists to offer a programme of events and workshops and we invite practitioners to the university to share their experiences and best practice. For example, video conferences take place with Brussels-based public affairs practitioners. These events provide key networking opportunities and you are encouraged to attend visits to local media organisations and other local events organised through the Aberdeen Communications Group which take place through the year.
What you will study
Teaching is delivered through the University's online virtual learning environment, CampusMoodle.
Stage 1: Media Industries; Public Relations: Theory and Practice; Comparative Public Affairs; Marketing.
Exit Award: PgCert Corporate Communication and Public Affairs
Stage 2: Critical Approaches to Corporate Communication; Political Communication and Public Affairs; Fieldwork Placement; Research Methods.
Exit Award: PgDip Corporate Communication and Public Affairs
Stage 3: Dissertation. In Semester 2 you must present a written research proposal for submission. This will normally form the basis for the Masters level dissertation. You will work independently, but under supervision, to undertake the research and prepare the dissertation.
Award: MSc Corporate Communication and Public Affairs
Fees for 2018/19
All students: distance learning part-time: £3,410 Stage 1; £3,410 Stage 2; £2,280 Stage 3.
UK/EU students: £5,500 full-time entire course.
International students: £12,100 full-time entire course.