This half day face-to-face course is aimed at senior practitioners who wish to broaden and deepen their public affairs knowledge and skills.
Event Type: Classroom
Places available: 10
Trainer: Lionel Zetter FPRCA
Event Overview
Lionel Zetter is Managing Director of Zetter's Political Services Ltd, Director of The European Azerbaijan Society and Enterprise Forum and author of ‘Lobbying – the Art of Political Persuasion’. He draws on his thirty years' experience of lobbying to cover areas such as:
- Ethics and regulation of lobbying in different jurisdictions
- Different techniques for lobbying in the UK, EU, USA and beyond
- Universal techniques applicable in any government relations environment
- Tools which can be used to enhance a public affairs campaign
- The types of lobbying campaign – both ‘insider’ and ‘outsider’
- The commercial imperative – why organisations lobby
- Why lobbying is ‘PR for grown-ups’
- Do’s and don’ts of lobbying at the highest level
As a result of participating in this course attendees can expect to:
- Have a broader understanding of the public affairs environment in an international context
- Have a firmer grasp of the ethical dimension of public affairs, including the impact of the Bribery Act and the Foreign and Corrupt Practices Act
- Be a better lobbyist, and a better manager of a public affairs team